Ways to get some media attention
Published September 7, 2011 | 
You may have heard of this before, but if you haven’t signed up (it’s free!) you should do so right now!
It’s called Help A Reporter Out (HARO – Help a Reporter Out ™) or HARO for short.
Basically it is an e-mail list that goes out 3 times a day to connect reporters who are looking for help with a story to sources who can help the reporter out.
You get a brief description of what the reporter is looking for and if it relates to your business in anyway, you can respond as an expert and get quoted in their article.
If you end up getting quoted in the article, you can post it on your website, Facebook, Twitter, etc… to help give you credibility when potential clients are looking into working with you.
Even better, if you have clients who could provide advice to a reporter seeking help, you can help connect your clients with the reporter.
Your clients will absolutely LOVE you for this and it will further deepen your relationship to be able to sell them on other services in the future.
here’s a few more sites that allow experts and journalists to connect:
Have Fun
Quentin
Google Groupon type Offers early release
Published August 14, 2011 | Google Offers are deals on products and services at local or online businesses. Whenever you buy or save a Google Offer, it automatically syncs to your Google Wallet so your offers are always with you.
At most stores, simply show your offer to the cashier at check out. The cashier will either scan the offer’s barcode or manually type it in.
Google Offers looks and operates much like Groupon or LivingSocial.
Users receive an e-mail with a local deal of the day. They then have the opportunity to buy that deal within a specific time limit (we assume 24 hours). Once enough people have made the purchase, the Google Offer is triggered and users get that all-too-familiar $10 for $20 deal for that Indian restaurant they’ve never tried.
From what we can tell, Google Offers will be powered by Google Checkout.
It also includes Facebook, Twitter, Google Reader, Google Buzz and e-mail sharing options.
Google is actively reaching out to businesses now to get them on board with Offers. It even apparently has a writing team in place to craft the write-up for offers.
Google famously tried to buy Groupon for $6 billion just a few months ago in order to bolster its local advertising business. Groupon rejected the offer though and is instead preparing for a $15 billion IPO.
The search giant clearly isn’t giving this market up without a fight, though. With its vast reach, huge resources and brand recognition, it could prove to be a powerful player in the space. We’re going to be watching these developments closely. We’ve reached out to Google for comment.
Of course you can use this for your mobile business as it grows and also add coupons for your own customers on their customized mobile website.
You can link to these on your customers mobile website as they are mobile friendly.
Start Your Mobile Website Business today and take advantage
of all the great features of the Internet for your Custoers
Businesses Will Invest in Mobile Marketing This year
Published August 12, 2011 | Over 80 percent of small and medium-sized businesses in the U.S. will invest in mobile marketing activity of some sort in 2011, according to the results of a survey conducted by Borrell Associates. In addition, almost a third of SMBs engaging in mobile marketing campaigns say they don’t expect to have to pay for it upfront, thanks to the proliferation of daily deals.
This is according to Clickz
As the findings of a new survey conducted by Borrell Associates reveals, 83% of respondents either plan to invest or already have invested a portion of their yearly marketing budget into the mobile channel.
A majority of respondents admit that mobile marketing now captures at least 20% of their total marketing budget for the year.
“It’s fascinating the way this is evolving, and that small businesses are getting on board so quickly with mobile,” Kip Cassino, author of the report, tells ClickZ. “Historically the small guys wait until the technology gets cheaper and the roadmap is a little more clear; that’s how it was with online. These guys aren’t waiting. They’re plunging in, and for the most part they’re doing so without many metrics.”
The emergent popularity of “daily deals” is seen as a powerful if not primary source of inspiration behind the small business community’s escalating investment into mobile marketing and its myriad tools.
Start your Mobile Marketing Business today
Businesses Will Invest in Mobile Marketing This year
Published August 12, 2011 | Over 80 percent of small and medium-sized businesses in the U.S. will invest in mobile marketing activity of some sort in 2011, according to the results of a survey conducted by Borrell Associates. In addition, almost a third of SMBs engaging in mobile marketing campaigns say they don’t expect to have to pay for it upfront, thanks to the proliferation of daily deals.
This is according to Clickz
As the findings of a new survey conducted by Borrell Associates reveals, 83% of respondents either plan to invest or already have invested a portion of their yearly marketing budget into the mobile channel.
A majority of respondents admit that mobile marketing now captures at least 20% of their total marketing budget for the year.
“It’s fascinating the way this is evolving, and that small businesses are getting on board so quickly with mobile,” Kip Cassino, author of the report, tells ClickZ. “Historically the small guys wait until the technology gets cheaper and the roadmap is a little more clear; that’s how it was with online. These guys aren’t waiting. They’re plunging in, and for the most part they’re doing so without many metrics.”
The emergent popularity of “daily deals” is seen as a powerful if not primary source of inspiration behind the small business community’s escalating investment into mobile marketing and its myriad tools.
Start your Mobile Marketing Business today
Some Mobile Smart Phone Statistics
Published June 22, 2011 | We are constantly scouring the internet to find out what people are doing. Here are some interesting stats from a recent survey by Google.
Smartphones are a frequently used gateway to the web:
A significant number of smartphone users accessed the internet via their smartphone every day of the past seven days:
US — 58 percent (online) 53 percent (multiple times)
UK — 55 percent (online) 49 percent (multiple times)
France — 59 percent (online) 47 percent (multiple times)
Germany — 45 percent (online) 42 percent (multiple times)
Japan — 78 percent (online) 68 percent (multiple times)
Smartphone users are engaging in a variety of activities on their phone:
Smartphone users have looked for local information on their mobile devices:
US – 90%
UK – 81%
France – 83%
Germany – 85%
Japan – 90%
And these local information seekers have taken action after looking up local content:
US – 87%
UK – 80%
France – 83%
Germany – 79%
Japan – 80%
The smartphone is playing a critical role in shopping:
Across the board, consumers are using their smartphone while in a store:
US – 82%
UK – 68%
France – 82%
Germany – 65%
Japan – 75%
Not only are smartphone users using their mobile phones while shopping, they are also making purchases on their mobile device:
US – 29%
UK – 28%
France – 17%
German – 28%
Japan – 45%
We also gained some directional visibility into the mobile activities of marketing decision makers:
Only a fraction of businesses in the five countries report having mobile optimized sites:
US – 33%
UK – 17%
France – 12%
Germany – 37%
Japan – 43%
Fewer than a third of businesses surveyed have an app:
US – 19%,
UK – 15%,
France – 18%,
Germany – 26%,
Japan – 10%
Mobile commerce strategies of the businesses we spoke with primarily target upper funnel activities: 65% reported that their mobile strategy targets the research phase of the shopping process
While the mobile revolution is moving at different speeds across the globe, it is evident everywhere.
For more on this topic visit the full outline
